Meet the Lead Coach




Dana Lefeuvre, DirectorimagesXWPW2RKR 


Leadership & Executive Coach

Professional Certified Coach (ICF)

Associate Coach, Center for Creative Leadership (CCL)

Culture Mastery Certified Coach, Global Coach Center

Expert Executive Coaching Group Discussion Leader for ICA

MBA-International Business, European School of Management (EAP), Paris

BBA-Marketing & Sales, University of Wisconsin


I have 28 years experience in international business and strategic development consulting. This base serves as a foundation for combining coaching and consulting methods to deliver tailor-made solutions which respond to each client’s unique needs.

A Peak Performance Coach and Global Diversity Trainer having lived and worked across 4 continents since 1988, I focus my services on training and coaching executives in transition – whether it be integrating into a new culture, moving up the career ladder, or navigating global diversity and change in an international business arena, I partner with leaders worldwide to discover their inner wisdom, step into their power and perform at their peak. This process helps uncover personal potential, create right goals, and trace efficient paths to achieving them.

For top-echelon leaders bound to confidentiality, coaching can provide a safe space to explore challenging issues. A sounding board and brainstorming partner, I present fresh perspectives and challenge you to think outside the box. The strength of this alliance is designed to empower you to a heightened state of awareness which will help you break through barriers and perform at your peak.

I started my international business career working from the United States and Europe in 1988. Throughout the journey from Marketing Executive to Strategic Development Consultant to Leadership Coach, I have had the priviledge of evolving through diverse professions such as Marketing Manager in an export company to Latin America and Southeast Asia, Swaps trader for a European money market broker, Community Liaison Officer for the State Department in Angola and Economic Consultant with a Management Consultancy. These experiences have provided a broad view of business and economic issues spanning 5 continents. Over the past 11 years, I have been consulting and coaching on strategic development and cross-cultural issues to companies wishing to expand in Europe and Southeast Asia, and leaders working through transitions in both corporate and private business environments. Major benefits to organizations and individuals include clarification of goals, alignment of personal values to corporate core beliefs, rapid achievement of objectives, refined performance, and improved strategic results.



Frances Penafort, Director  


Executive Coach

President International Coach Federation Malaysian Chapter 2011

Associate Certified Coach (ICF, USA)

Certified Global Mindset Consultant (Thunderbird, USA)

Certified Behavioural and Career Coach (DISC, USA)


My background is colored with a myriad of work experiences. I was an academic for a total of 24 years – at UiTM and Monash University. This experience helped me build up invaluable skills such as: design and development of programs, listening with compassion, deep level of patience, spurring engagement with audiences, among others. As I moved into the next chapter in my life – being a management consultant and corporate facilitator – these skills were critical for my programs. Some of my clients in Malaysia were: Petronas, AIA Group, Philips, UEM World, HSBC, Public Bank, Tesco, Olympus, E & O, FELDA, BAnk Rakyat among others. My global experience were in these countries – Finland, Denmark, China, India, Singapore, Thailand, Brunei and Australia.

I have moved into another chapter in my life – being an executive coach. I attained credentials from various coaching schools such as; Certified Professional Coach (CPC_ Open University, Associate Certified Coach (ACC) ICF-USA and Centre for Creative Leadership (CCL). I became the first elected President of the ICF Malaysian Chapter in 2011. Leveraging on my varied work experiences helped me create a ‘sage’ platform for my coaching clients. My passion for their development enabled them to explore their strengths, talents and ignite them to achieve a higher level of confidence. Consequently, this enabled them to break their mental barriers, ‘raise the bar’ and achieve their higher purpose!